Rated HBCU, a brand owned by NC A&T alum Latrice Smith Collins, uses current culture and trends to celebrate historically black colleges and universities (HBCUs). The brand aims to invest financially in HBCUs via licensing agreements/ philanthropic campaigns, while promoting the excellence of HBCUs. We have both licensed (currently 25 licenses) and general HBCU merchandise that includes tshirts, sweatshirts, sweatpants, pins, and bracelets for several HBCUs.